4. Supporting Targeted Student Populations “How does this work for someone like me?”
Some student groups require more personalized engagement than others. Adult learners, program participants, stop-outs, transfer students, first-generation students, and students from underserved populations often have unique questions, motivations, and barriers that benefit from individualized support. Delgado Community College: Moving from Applied to Enrolled Though the Delgado Financial Aid team had an outreach plan in place, they knew there were potential students that needed a few more touchpoints and a little more information to help them take the next steps to fulfilling their educational aspirations. Using an omnichannel communication approach, they were able to supply the extra communication needed.
• Contacted just over 2,000 students • Enrolled 524 new students • Enrolled 58 stop-out students • Experienced a 28% enrollment return • Gained a significant boost in tuition income
Targeted outreach allows institutions to meet students where they are while reinforcing the value of continuing their educational journey.
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