6.Advancing Strategic Institutional Initiatives “I didn’t even know this opportunity existed!”
Every institution has priorities that fall outside traditional enrollment workflows. These may include mini- mesters, workforce development initiatives, FAFSA completion campaigns, transfer pathways, state-funded re-engagement efforts, or special enrollment projects. Though these opportunities are focused on student benefit, the challenge is finding the extra outreach capacity necessary to support them. West Georgia Technical College: Supporting a Time-Sensitive Enrollment Initiative West Georgia Technical College knew they needed to keep up their contact with students to have successful mini-mester enrollment, but staffing challenges and a new CRM were taking more time and the registration deadline was looming. Through targeted outreach, the institution achieved a 35% registration rate among contacted students and generated a return on investment exceeding 500 percent.
• 35% of contacts registered • 64% email open rate • 500%+ return on investment • Gathered student data on why they weren’t registering
Timely outreach offers students reminders of opportunities available on campus that they may have otherwise missed.
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