The following six challenges represent areas where focused, proactive human outreach can help institutions turn opportunities into measurable outcomes for both students and the institution.
1. Increasing Enrollment Yield “I applied…now what?”
Every institution has students who have already expressed interest but have not completed the enrollment process.
Some applied but never registered. Others were admitted but became distracted by competing priorities, uncertainty, financial concerns, or life circumstances. In many cases, these students do not require extensive intervention. They simply need guidance, encouragement, or a reminder that support is available. Dallas College: Turning Intent Into Enrollment Dallas College identified more than 9,200 prospective and returning students who had already demonstrated intent to enroll but had not completed the process. Through intentional outreach, students received support navigating next steps and overcoming obstacles standing in their way.
• 9,207 students contacted • 5,011 students enrolled • 54.4% conversion from intent to enrollment
The initiative demonstrated a reality many institutions face: enrollment opportunities often exist within students who have already raised their hands.
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