The Cost of Lost Momentum, for Everyone
The cost of lost momentum is high for everyone. For students, the lost opportunity is personal and profound. Each missed enrollment is a delay in starting their educational journey. Stopping out mid-program leaves students with incomplete credits and, often, loans without a credential. Momentum lost is hard to regain; confidence erodes with every pause. For institutions, the stakes are equally high. Yield projections fall short, tuition revenue slips, and persistence rates decline. Staff must spend time re-recruiting or chasing lost students rather than moving initiatives forward. At scale, these missed enrollments impact rankings, funding, and the institution’s ability to fulfill its mission. Each stalled student is more than a statistic, it’s a missed story of success. When students don’t enroll or stop out, the loss extends beyond the campus. Communities lose future graduates who would contribute as skilled workers, civic leaders, and engaged citizens. local economies miss out on higher earning potential and stronger consumer activity, while employers face a shrinking talent pipeline. Over time, these missed enrollments compound into fewer degree holders in the region – limiting innovation, competitiveness, and community vitality.
“It’s not that students lose interest,” they lose momentum in the small spaces between steps, the micro-gaps that take empathy and time to close.”
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