Overview For many students, being admitted to college feels like the hard part is over. The acceptance letter arrives, the excitement builds, and families start to picture the future ahead. Yet for thousands each year, that moment of celebration quietly fades into uncertainty. Somewhere between acceptance and arrival, momentum is lost. Institutions feel it too. Despite strong marketing plans to attract applicants and thoughtful onboarding for enrolled students, many struggle to maintain connection during the critical space in between. Competing demands, financial barriers, and incomplete paperwork chip away at intent until students simply don’t show up – not because they don’t want to, but because no one had the time, tools, or soft skills to keep them moving forward. This brief explores what happens when those “micro-gaps” go unfilled – the ripple effects on students, schools, and communities – and how proactive, personalized outreach can transform moments of pause into meaningful progress.
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